Free Surf Athletic Scholarship for BIPOC youth in Imperial Beach, California — Un Mar de Colores

Un Mar de Colores · Imperial Beach, CA

Competitive Coaching for Imperial Beach Title I Surfers

Addresses financial barriers that excluded Latino, Indigenous, and Black youth from competitive surf pipelines.

Un Mar de Colores's Surf Athletic Scholarship program supports competitive BIPOC youth and teens from Imperial Beach and the greater San Diego region. Scholarship athletes receive high-performance gear, competition entry fees, coaching, and travel support across the California contest circuit. Local training happens at IB Pier. Referrals and nominations come through South Bay Union School District athletics programs and our partner community organizations.

Schedule — Imperial Beach Program Days

Ongoing · Completely free

You Might Be Feeling This

  • —You watched a talented Imperial Beach surfer quit contests because one travel weekend broke the family financially.
  • —Your surfer is the only Brown kid at regional contests — lineup culture and judging feel stacked against Imperial Beach athletes.
  • —Physical therapy after surf injuries isn't covered — your athlete pushes through pain because rehab costs too much.

What Changes When Youth Get in the Water

  • Coach continuity across seasons builds mentor relationships through multiple contest years.
  • Representation changes contest culture — BIPOC scholars from Imperial Beach visible in regional lineups.
  • Travel costs covered for contest weekends — hotels, transport, and meals so Imperial Beach families aren't fundraising.

Why We Run This Program in Imperial Beach

Imperial Beach is the southernmost beach city in California and ground zero for our Tijuana River watershed work. Beach closures from transboundary sewage flows regularly impact water quality here, which is why our Imperial Beach cohorts combine surf instruction with direct environmental justice education — kids learn about the river and the coast as a single system. Mar Vista Middle and Imperial Beach Elementary are our flagship Title I partners.

Population
26,324
BIPOC residents
73%
Spanish-speaking households
42%
Distance to beach
Coastal

Surf Athletic Scholarship in Imperial Beach — What You Should Know

High-performance wetsuits and contest boards for Imperial Beach scholars — not beginner soft-tops. Equipment parity so athletes from Imperial Beach barrios compete with the same gear quality as coastal sponsor kids near IB Pier.

Sponsorship navigation taught honestly — how industry gatekeeping works and how Imperial Beach BIPOC athletes build authentic visibility without selling a false story.

Why Imperial Beach Matters to Our Mission

When we say free for Imperial Beach youth, we mean wetsuits, soft-tops, rashguards, sunscreen, transportation, and instruction — the full stack commercial programs charge $50–$150 per session for.

Serving Imperial Beach means meeting families where they are: San Diego schools, community centers, and partner orgs that already hold trust. We don't wait for families to find the beach — we bring youth to the water.

Where We Surf in Imperial Beach

IB Pier

Beginner

Primary Imperial Beach teaching location — WHEN water quality is safe. Tijuana River sewage flows regularly close this beach.

Imperial Beach sits at the southern terminus of California and is the closest beach to the US-Mexico border. The Tijuana River mouth is 2 miles south.

Bottom: SandWave: 2–6 ft typicalLifeguard: Year-round

Local Imperial Beach Partners & Referral Sources

In partnership with South Bay Union School District and local community organizations, we recruit youth from 3+ Title I schools.

School district & Title I partners

  • South Bay Union School District
  • •Imperial Beach Elementary
  • •Oneonta Elementary
  • •Mar Vista Middle School

Community partners

  • ◆Imperial Beach Sports Park
  • ◆South Bay Alliance
  • ◆WILDCOAST (Tijuana River watershed partner)
  • ◆Imperial Beach Library

Program Curriculum

The Surf Athletic Scholarship program supports BIPOC youth and teens pursuing competitive surfing at the scholarship or professional level. The program provides high-performance wetsuits and boards, pays all competition entry fees, covers contest travel costs across the California circuit, and provides one-on-one coaching from certified trainers. Scholarship recipients are mentored by alumni and partner professional BIPOC surfers, and the program specifically addresses the financial barriers that have historically excluded Latino, Indigenous, and Black youth from the competitive surf pipeline.

  • →Competitive coaching and contest prep
  • →Physical conditioning and nutrition
  • →Mental performance and visualization
  • →Sponsorship navigation and athlete branding
  • →Mentorship from professional BIPOC surfers
  • →College and pro-surfing pathway counseling

What's Included — Free for Every Imperial Beach Youth

  • ✓High-performance wetsuits and boards
  • ✓Competition entry fees paid
  • ✓Travel costs for California contest circuit
  • ✓One-on-one coaching from certified trainers
  • ✓Physical therapy and injury prevention
  • ✓Annual contest gear package

Why Un Mar de Colores

We do not charge families. Ever. That policy is structural — grants, donors, and shop revenue fund access so Imperial Beach youth are never waitlisted for inability to pay.

What our community says

“"He used to approach new activities with extreme anxiety — to the point where sometimes we couldn't even get out of the car. Now he goes much deeper into the water."”

— Middle school student— Parent, One Ocean

Frequently Asked Questions — Surf Athletic Scholarship in Imperial Beach

What gear do scholarship surfers receive?+

High-performance wetsuits and contest boards sized for competition conditions — plus an annual contest gear package. Not beginner soft-tops. Equipment parity for Imperial Beach athletes competing near IB Pier and across San Diego.

How much does competitive surf coaching cost vs scholarship?+

Private contest coaches in San Diego County often charge $100–$200 per hour. Un Mar scholarship provides one-on-one certified coaching, heat strategy, and mental performance training free for Imperial Beach recipients — plus fees, travel, and gear.

Why BIPOC priority for surf scholarship in Imperial Beach?+

Latino, Indigenous, and Black youth have been historically excluded from competitive surf pipelines by cost and culture. With 73% of Imperial Beach residents BIPOC, scholarship rewrites who gets fees, travel, and mentorship — access as corrective justice.

Are surf athletic scholarship in Imperial Beach really free?+

Yes. All Un Mar de Colores programs in Imperial Beach are 100% free — including 3/2mm wetsuits, soft-top surfboards, transportation from partner schools like Imperial Beach Elementary, Oneonta Elementary, Mar Vista Middle School, and certified bilingual instruction. Funding comes from the San Diego Foundation, community grants, and individual donors. No Imperial Beach family has ever paid for our programming.

Where exactly do surf athletic scholarship happen in Imperial Beach?+

Primary water sessions run at IB Pier. Classroom components happen at Imperial Beach Sports Park and other partner sites. All water activities happen within lifeguard-flag zones.

What ages can enroll in Imperial Beach?+

We serve youth ages Youth & teens. In Imperial Beach specifically, our recruitment runs through South Bay Union School District — with priority enrollment for students from Imperial Beach Elementary, Oneonta Elementary, Mar Vista Middle School. Cohorts are age-appropriate (One Ocean for 6–12, Ocean Stewards for 13–17).

Does my child need to know how to swim before starting?+

No. We begin every cohort with ocean-safety fundamentals in chest-deep whitewater at IB Pier, supervised by instructors certified by the San Diego Fire-Rescue Lifeguard Division. Water comfort is built progressively. In Imperial Beach, we also run pre-cohort pool-familiarization sessions at local community pools for students who request extra comfort-building.

Are lessons taught in Spanish in Imperial Beach?+

Yes. All Un Mar de Colores programs are bilingual — and in Imperial Beach, where 42% of households are Spanish-speaking, we intentionally pair at least one bilingual coach to every session. Cultural programming is delivered in both languages, and parent communications are always sent in Spanish and English.

How is Un Mar de Colores different from other surf athletic scholarship in Imperial Beach?+

Three ways: (1) everything is free, while most Imperial Beach surf programs charge $50–$150 per lesson; (2) we are BIPOC-led and our coaches reflect the 73%-BIPOC Imperial Beach community we serve; (3) our curriculum includes environmental justice, Kumeyaay coastal history, and cultural arts — not just surf skills. We exist because the ocean should belong to everyone in Imperial Beach, not just those who can afford access.

How do I sign my Imperial Beach child up?+

Visit our sign-up page or contact us directly. Priority enrollment goes to students of Imperial Beach Elementary, Oneonta Elementary, Mar Vista Middle School and referrals from Imperial Beach Sports Park and South Bay Alliance. Summer cohorts fill 3–4 weeks before start, so early contact is recommended.

Ready to Get in the Water?

Sign your Imperial Beach youth up today — every program is 100% free, with wetsuits, boards, and transportation included.

All Un Mar de Colores programs are free for Imperial Beach youth. Reach out to enroll, volunteer, or support the movement.

Un Mar de Colores is a BIPOC-led 501(c)(3) nonprofit based in Oceanside, California. We provide free surf, ocean, and environmental programming for youth across San Diego and Tijuana — bridging cultures, coasts, and communities since 2018.

Web platform architecture and development by Codinito.

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